Signs Speak for Your Business

3 Mistakes To Avoid When Using A Window Sign For Your Restaurant

3 June 2015

Lisa Hale

As the owner of a restaurant, you know how important it is to attract the attention of people on the street. Getting people's attention is the first step towards getting them inside your restaurant to try your food. A sign can be a great way to get attention, but if you make the following mistakes, you might not get the attention you want.

Handwriting the Sign

You may think it's a quaint touch to hang a chalkboard in the window and write out your specials, for instance, but that can be a risky move. Handwriting can be very difficult for people to read, and you run the risk of writing too small for people on the street to be able to read what you've written. Instead, it is a good idea to use a custom-made sign with an easy-to-read font for text. That kind of sign can be be much easier for everyone to read and understand.

Putting Too Much Information on the Sign

If you're like many restaurant owners, you are excited about everyone trying and loving your food. Therefore, you may try to put as much information as possible on your window sign. That can be a mistake, because it can be hard for people to read a lot of information at once, especially if they're just passing by.

Instead, focus on a few key pieces of information. You might include your phone number and weekly specials on the sign, for example. You might mention that your restaurant won a taste test or was reviewed highly by a travel magazine. Whatever text you use on the window sign, be sure that it is presented simply and without too much clutter.

Not Changing the Sign

No matter how great your sign looks, over time, your sign will become part of the background to people who regularly walk by. They might not even notice that the sign is even there as time goes on. That's why it's a good idea to switch things up and change your sign every now and then. That way, people passing by your restaurant on a regular basis will be surprised to see a new sign. That can generate interest in your restaurant if they like what they see. Use a number of signs so that you can always keep your window fresh and interesting.

Now that you know what mistakes to avoid when using a street sign for your restaurant, work with a reputable sign company, like Hightech Signs, to create a sign that is both attractive and effective. You may soon see your business increase as a result of your wonderful sign.  

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