Most people who decide to open their own business take that plunge because they have a particular talent or passion for a certain field. Unfortunately, that rarely extends to the depth of knowledge necessary to successfully handle all aspects of the day-to-day operation. A smart marketing plan, for example, is a key component of success, and even details as seemingly small as the design of your sign can contribute to it.
Below, you'll find a guide to some design tips to consider when creating a sign for your business. Following these suggestions should help fill in the gaps in your design knowledge and should allow you to develop an identity that's consistent, professional, and guaranteed to grab the attention of potential customers.
Most people who pass by your business will do so in a hurry. Drivers, passengers, and pedestrians often take little notice of the information displayed on the buildings around them unless they're naturally drawn to look. The human eye responds reflexively to contrast, and you can use that to draw more people to your sign.
Consider using a light font on a dark background or vice versa. You should also try to make sure the main color of your sign stands out against your building. Utilizing contrasting colors is a great way to highlight your sign without creating something garish, ostentatious, or otherwise unsightly.
Develop Logo Consistency
The most iconic brands have logos which can be recognized in a fraction of a second. These logos also happen to appear on nearly every piece of advertising and signage that's produced by those companies, creating a brand consistency that drives home the permanence of the company.
When you design your sign, consider your other marketing materials and the way you've branded your company. Do your best to work a simple logo in to all of those materials, your sign included, and you may even be in a position where simply displaying the logo on your sign will be more effective than any text could be.
Consider High Placement
One of the most frustrating experiences as a consumer is heading to a place you've never been and struggling to locate it on a busy street. As a business owner, placing your sign in the right spot can help reduce the risk of your customers feeling that frustration. Try to place your sign as high on the building as possible, as that will allow approaching drivers to spot it from a considerably further distance and more easily locate your establishment.
For more help getting your new business off the ground, contact a company that creates custom business signs.
Hi. My name is Midge Holly. I owned a small arts and crafts supply store for over twenty years. During those years, I saw many changes, including the World Wide Web come into play for businesses. People scrambled to learn how to make a basic website. A few years later, they were learning to make more complex sites. Then came online sales and shopping cart programs. It was all fun and exciting, and I was right up there with the others. However, there is something that didn't change in my years of retails sales. That is the importance of signs for your business. Your business's sign is the hallmark of your business. It catches the eye of those passing by; it is what people remember you by. I want to share more about signs and their value. I hope you find this to be helpful information.