Signs Speak for Your Business
3 Things To Consider When Sizing Your Signs
Lisa Hale
Signs are an effective tool that businesses can use to communicate with consumers. The right type of signage can draw in potential customers or ensure that sales quotas are met.
One of the decisions you will need to make when investing in new signs for your business is the size of each sign will be.
Sizing signs can be challenging, but there are three things that you can take into consideration to help you determine which size will best meet your needs.
1. Local Sizing Restrictions
You should always consult your local zoning rules and regulations before investing in new signage.
Many municipal governments enforce size limits when it comes to advertising materials in certain areas. These size limits are intended to help preserve the authentic charm and aesthetic appeal of popular shopping areas.
If you design a sign that exceeds the allowed size, you will be forced to remove the sign from the display. Having a firm understanding of your local sizing restrictions will prevent you from wasting money on signs that you won't be able to display in the future.
2. Sign Placement
You should identify where you want to place a sign before you begin the design process.
Placement can have a direct impact on the size of your finished sign. If you are planning to display your sign next to the cash register, you will be printing a much smaller sign than you would if you were planning to display the sign on a marquee or billboard.
It can be a cost-effective decision to design a sign that is scalable. A scalable sign can be printed in either a large or small format without compromising quality. This allows you to use a single design across multiple locations when advertising your business.
3. Sign Design
If you have a very specific design in mind for your new sign, then the size of the sign will be dependent on this design. You want to ensure that each letter is large enough for consumers to read with ease.
Some workers in the industry can suggest font sizes that will complement the size of the sign which will help with readability. This means that a sign intended to communicate with passing motorists will need to be larger than a sign intended to communicate with pedestrians strolling past your shop.
Keep your message as short as possible if you want to minimize the size (and cost) of your signage in the future.
Speak to someone in the sign industry to learn more about your business sign options.
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Hi. My name is Midge Holly. I owned a small arts and crafts supply store for over twenty years. During those years, I saw many changes, including the World Wide Web come into play for businesses. People scrambled to learn how to make a basic website. A few years later, they were learning to make more complex sites. Then came online sales and shopping cart programs. It was all fun and exciting, and I was right up there with the others. However, there is something that didn't change in my years of retails sales. That is the importance of signs for your business. Your business's sign is the hallmark of your business. It catches the eye of those passing by; it is what people remember you by. I want to share more about signs and their value. I hope you find this to be helpful information.